SELECT 
  cscart_ult_product_descriptions.product_id, 
  cscart_ult_product_descriptions.short_description, 
  IF(
    cscart_ult_product_descriptions.short_description = "", 
    cscart_ult_product_descriptions.full_description, 
    ""
  ) AS full_description, 
  cscart_ult_product_descriptions.meta_keywords, 
  cscart_ult_product_descriptions.meta_description, 
  cscart_ult_product_descriptions.search_words, 
  cscart_ult_product_descriptions.promo_text 
FROM 
  cscart_ult_product_descriptions 
WHERE 
  cscart_ult_product_descriptions.product_id IN (53, 54) 
  AND cscart_ult_product_descriptions.company_id = 1 
  AND cscart_ult_product_descriptions.lang_code = 'en'

Query time 0.00049

JSON explain

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    "table": {
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      ],
      "key_length": "13",
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      "rows_produced_per_join": 2,
      "filtered": "100.00",
      "index_condition": "((`rajansecarter_single_store_19_jan`.`cscart_ult_product_descriptions`.`company_id` = 1) and (`rajansecarter_single_store_19_jan`.`cscart_ult_product_descriptions`.`product_id` in (53,54)) and (`rajansecarter_single_store_19_jan`.`cscart_ult_product_descriptions`.`lang_code` = 'en'))",
      "cost_info": {
        "read_cost": "4.41",
        "eval_cost": "0.40",
        "prefix_cost": "4.81",
        "data_read_per_join": "7K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "company_id",
        "short_description",
        "full_description",
        "meta_keywords",
        "meta_description",
        "search_words",
        "promo_text"
      ]
    }
  }
}

Result

product_id short_description full_description meta_keywords meta_description search_words promo_text
53 <p>Super-sturdy, super powerful, the KFC-W3012 is a 12-inch, 4-ohm sub that handles an impressive 1200W of power. A truly high-performance sub, the KFC-W3012 has a long stroke design and a silver textured pattern cone woofer that adds strength and rigidity to the cone for maximum bass performance.</p> <p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>
54 <p>The TS-W3002D2/4 subwoofers are designed to produce enormously powerful music. Just take a look at its super-heavy-duty construction, all designed to handle up to 3,500 watts max. Double-stacked magnets for higher power, and a step-up radial surround for superior control and long excursions. We used a constructed cast-aluminum basket for this sub. Add in our patented IMPP cone and you've got a monster sub that can handle whatever you want to throw at it.</p> <p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>